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Joe Camel Replaced by
Witchy Women?

Three attractive women stick pins in a doll representing a handsome young man in a nearby tattered photo. In the background sits a stack of books, one being To Stir a Magick Cauldron. They must be witches up to their tricks using some unholy supernatural powers to enact revenge on this man. No, this isnít the occultist teen flick "The Craft". It is a Camel ad which has appeared in Glamour, Rolling Stone, and Mirabella magazines.

Silver RavenWolf, famous Wic-can author of To Stir a Magick Cauldron a book about Wicca, the legally recognized religion of witchcraft is upset because RJR Nabisco, makers of Camels, other tobacco products, and snack food, didnít even ask her or her publisher Llewellyn World Wide for permission. The atrocity is the use of her book in the ad which makes it obvious the girls are practicing Wicca. The ad promotes the idea that Wicca is a practice that uses supernatural powers for personal gain with no regard for who is harmed. In reality, Wiccans revere nature and follow their law "And ye harm none, do as ye wilst" which means everyone chooses their own path so do what you want as long as you donít hurt yourself or others. Wiccans must constantly fight the evil, hexing witch stereotype and this ad isnít helping any. Appar-ently RJR Nabisco hasnít read any of Silver RavenWolfís books which ends such religious myths.

Pagans across the country have started a campaign encouraging Pagans and others who are against religious stereotypes to write the magazines the ads appeared in, telling them of their displeasure, and asking since these magazines allowed this advertiser to buy space, could they find space for a legitimate article on Wicca? They also ask everyone who is concerned about this to write RJR Nabisco. Though, Wicca and Paganism is considered a religious minority, they are a strong united force. Recent letter campaigns re-sulted in advertisement for the upcoming CNN show "Dark Religions" being pulled off the air because it suggested Wicca was connected with Satanism, another misconception.

To rectify the situation Silver RavenWolf wonít be casting any curses on Joe Camel and company, instead she will handle this like most Neo-Pagans and anyone else for that matter would. She will probably sue.

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See a scanned image of the Ad courtesy of the Magickal Cauldron web page.

Visit the Magickal Caouldron for more information

RJR Nabisco Chairman & CEO Steven F. Goldstone
1301 Avenue Of The Americas
New York, NY 10019
(212) 258-5600
(212) 969-9173
(800) 334-8157 (This is the only line that will handle complants.)

Tobacco Division-Makers/ Manufacturers of: Camel, Winston, Doral, Salem, Sterling; Moonlight Tobacco Co, Eclipse

Nabisco Division-*Oreos, SnackWells, Chips Ahoy!, Stella D'oro, Newtons,Teddy Grahams, Premium Saltines, Ritz Crackers, Triscuit, Wheat Thins, Barnum's Animals, Better Cheddars, Waverly, Life Savers, Planters peanuts,Beech-Nut gum, Breath Savers, Bubble Yum, Care*Free gum, A.1. steak sauce, Cream of Wheat, Grey Poupon mustard, Blue Bonnet margarine, Fleischmann's margarine, My-T-Fine pudding, Ortega, Vermont Maid syrup, Milk-Bone dog biscuits.

RJR Nabisco 1997 Annual Report List of Company Officers:

RJR Nabisco Homepage:


RollingStone Homepage:

For more information on Paganism and Wicca:

Silver RavenWolf's Homepage This also includes her comments about this ad.

Links to Pagan informational and organizational sites.

Pagan Misconceptions by Tara Miller

Essays on Paganism

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